Surf Swap & Sample Sale

Surf Swap & Sample Sale

Our final swap of the season, paired with our end-of-year sample sale. This Saturday, September 5th, 9am–6pm. Drop your boards off at 9am. Hang for the day or head out...
Alex Knost x Blind Foil

Alex Knost x Blind Foil

The latest in Alex Knost's exploration of the Twinzer: the Blind Foil, now with an even rocker and a tighter swallow tail. Still utilizing the belly channel to create a...
Donald Brink x Adam Mar

Donald Brink x Adam Mar

No mass production. No cookie-cutter outlines. Just boards shaped one at a time, by hand, for how you actually stand on a wave. We're stoked to introduce a collection shaped...
The Lost Art of Keeping a Secret

The Lost Art of Keeping a Secret

There’s something refreshing about a surf film that doesn’t scream for attention.

THE MAKING OF A SURF SHOP

THE MAKING OF A SURF SHOP

From pre-dawn surfs at Lido Beach to leaving a corporate “dream job” behind, this is the story of how Adam Mar was born—through early failures, hard lessons, and a deep belief in enjoying the long, messy process of building something meaningful.

The AM Surf Edit Contest — Wrapped

The AM Surf Edit Contest — Wrapped

After weeks of watching, rewatching, debating, and getting lost in edits from around the world, the first-ever AM Surf Edit Contest has officially come to a close.

AM Surf Edit 2025 - Top 4

AM Surf Edit 2025 - Top 4

And The Winner Is...

Inverno CR ST

Inverno CR ST

By Jakob Daschek

10K

10K

By Sean Pearson

Stoke Monsters

Stoke Monsters

By Juan Martin Kra

Cape Made of Glass

Cape Made of Glass

By Travis Smillie

The Floating Garden of the Atlantic

The Floating Garden of the Atlantic

By Alexandra Hildreth