AM SURF BLOG

The AM Surf Blog is a place for stories from the water and the people around it — surf edits we love, boards worth riding, conversations with shapers, artists, and friends, and moments that remind us why we keep showing up, even when the forecast isn’t perfect. Rooted in craft, community, and time spent in and around the ocean, it’s simply a running collection of what inspires us and what feels worth passing on.

The Lost Art of Keeping a Secret

The Lost Art of Keeping a Secret

There’s something refreshing about a surf film that doesn’t scream for attention.

The Lost Art of Keeping a Secret

There’s something refreshing about a surf film that doesn’t scream for attention.

THE MAKING OF A SURF SHOP

THE MAKING OF A SURF SHOP

From pre-dawn surfs at Lido Beach to leaving a corporate “dream job” behind, this is the story of how Adam Mar was born—through early failures, hard lessons, and a deep...

THE MAKING OF A SURF SHOP

From pre-dawn surfs at Lido Beach to leaving a corporate “dream job” behind, this is the story of how Adam Mar was born—through early failures, hard lessons, and a deep...

The AM Surf Edit Contest — Wrapped

The AM Surf Edit Contest — Wrapped

After weeks of watching, rewatching, debating, and getting lost in edits from around the world, the first-ever AM Surf Edit Contest has officially come to a close.

The AM Surf Edit Contest — Wrapped

After weeks of watching, rewatching, debating, and getting lost in edits from around the world, the first-ever AM Surf Edit Contest has officially come to a close.

AM Surf Edit 2025 - Top 4

AM Surf Edit 2025 - Top 4

And The Winner Is...

AM Surf Edit 2025 - Top 4

And The Winner Is...

Inverno CR ST

Inverno CR ST

By Jakob Daschek

Inverno CR ST

By Jakob Daschek

10K

10K

By Sean Pearson

10K

By Sean Pearson

Stoke Monsters

Stoke Monsters

By Juan Martin Kra

Stoke Monsters

By Juan Martin Kra

Cape Made of Glass

Cape Made of Glass

By Travis Smillie

Cape Made of Glass

By Travis Smillie

Surfder

Surfder

By Fercho

Surfder

By Fercho

Love Mi Island

Love Mi Island

By Shelby Shootz

Love Mi Island

By Shelby Shootz

Cut From Foam

Cut From Foam

By  Marino Coast Productions

Cut From Foam

By  Marino Coast Productions

Rebirth

Rebirth

By Ryder Cortez

Rebirth

By Ryder Cortez

Oceans Lessons

Oceans Lessons

By Ayrton Vaquer

Oceans Lessons

By Ayrton Vaquer

Eternal

Eternal

By Barry Bierman

Eternal

By Barry Bierman

Justice Brothers

Justice Brothers

By Kieran Hodges

Justice Brothers

By Kieran Hodges

Mirror

Mirror

By Kai Ellice-Flint

Mirror

By Kai Ellice-Flint

Held in Fiberglass

Held in Fiberglass

By Ander Mendiguren Nebreda & Thomas Lagrega 

Held in Fiberglass

By Ander Mendiguren Nebreda & Thomas Lagrega 

Fission

Fission

By Laine Dupont

Fission

By Laine Dupont

The Yin and Yang of It

The Yin and Yang of It

By Harrison Roach

The Yin and Yang of It

By Harrison Roach

Pet Cobra

Pet Cobra

By Clement Maillet

Pet Cobra

By Clement Maillet

Dad Turns

Dad Turns

By Davey Stiles

Dad Turns

By Davey Stiles

The Unwritten Rules

The Unwritten Rules

By Erik Schwab

The Unwritten Rules

By Erik Schwab

East End Swell

East End Swell

By Cristiano de Veroli

East End Swell

By Cristiano de Veroli

Feel The Hands

Feel The Hands

By Dario Infer Martine

Feel The Hands

By Dario Infer Martine

In Bloom

In Bloom

By Blaine Kanno

In Bloom

By Blaine Kanno

Shukran

Shukran

By Ryan Conklin

Shukran

By Ryan Conklin

Homecoming

Homecoming

By Eric Wittkopf

Homecoming

By Eric Wittkopf