AM SURF
The Lost Art of Keeping a Secret
There’s something refreshing about a surf film that doesn’t scream for attention.
THE MAKING OF A SURF SHOP
From pre-dawn surfs at Lido Beach to leaving a corporate “dream job” behind, this is the story of how Adam Mar was born—through early failures, hard lessons, and a deep belief in enjoying the long, messy process of building something meaningful.
The AM Surf Edit Contest — Wrapped
After weeks of watching, rewatching, debating, and getting lost in edits from around the world, the first-ever AM Surf Edit Contest has officially come to a close.
