AM SURF
Surf Swap & Sample Sale
Our final swap of the season, paired with our end-of-year sample sale. This Saturday, September 5th, 9am–6pm. Drop your boards off at 9am. Hang for the day or head out...
Alex Knost x Blind Foil
The latest in Alex Knost's exploration of the Twinzer: the Blind Foil, now with an even rocker and a tighter swallow tail. Still utilizing the belly channel to create a...
Donald Brink x Adam Mar
No mass production. No cookie-cutter outlines. Just boards shaped one at a time, by hand, for how you actually stand on a wave. We're stoked to introduce a collection shaped...
The Lost Art of Keeping a Secret
There’s something refreshing about a surf film that doesn’t scream for attention.
THE MAKING OF A SURF SHOP
From pre-dawn surfs at Lido Beach to leaving a corporate “dream job” behind, this is the story of how Adam Mar was born—through early failures, hard lessons, and a deep belief in enjoying the long, messy process of building something meaningful.
The AM Surf Edit Contest — Wrapped
After weeks of watching, rewatching, debating, and getting lost in edits from around the world, the first-ever AM Surf Edit Contest has officially come to a close.












