AM Surf
Rooted in the culture and media that first sparked my love for surfing — from Transworld and Surfer Mag to Endless Summer and Young Guns — and later inspired me to start Adam Mar Surf Shop, AM Surf is a place to share the stories, people, and ideas that continue to inspire me today. This is my way to keep building on the roots and community that started it all.
Leif Engstrom, Presented by AM Surf
Discover Montauk's home town hero, Leif Engstrom in Puerto Rico for Adam Mar Surf Shop.
Harrison Roach, Presented by AM Surf
In this day and age, you’d be hard-pressed to find a more well-rounded surfer than Harrison Roach. He has an innate ability to ride just about anything that floats with world-class skill. The smooth lines Harrison draws in his surfing, a tone that can be seen and felt, come full circle in his story telling and artistry behind the lens.
Harrison shared with us a personal dissertation on his Noosa surfing family, and the place that he calls home.
Justin Adams Presents Dancing Baby
New Age Let Down was the title of our cover story for AM SURF Issue No. 1, featuring Justin Adams—his surfing, shaping, and art.
A little backdrop: New Age Let Down was originally a surf film produced by Tin Ojeda, showcasing Justin Adams, Alex Knost, and Kassia Meador surfing in Montauk. Tin generously shared footage from their sessions for the story. Photographer Jeffery Jones was brought in to shoot stills for the film, and his imagery made up a significant part of our feature on Justin Adams in AM SURF No. 1.
